The fashion firm Pull & Bear wanted a Photobooth to publish photos using social networks instead of conventional print. Removed paper printing, the device could fit with the ECOLOGIZE-ME campaign recently released, take care of the environment and generate content on social networks linked to the brand.
The main requirement was to build the Photobooth and install it inside a store, allowing users to publish their photos on social networks and administrators to review and select best pictures in order to on Socials or touchscreens near to the Photobooth.
With a touchscreen, a SLR camera and a convencional photobooth, we built a device with the desired requirements. Besides we developed three applications: photobooth AIR app, web manager based on Flash and the totem AIR app.
Photobooth AIR app
A desktop app was developed in order to the users to take photos of their self and publish them on social networks using a simple 3-steps interface. One important requirement was to obtain a high resolution image. Therefore, we developed an special interface using low level drivers to communicate the app with a Canon reflex camera.
Web manager app
The web application allows to change settings like default language or legals remotely and collects the data related with the photos (total of photos). Besides, the manager visualizes all the photos taken sorted by date or by location.
Desktop app running on Totems
As part of the communication strategy, several totems were installed near the Photobooth. These totems run an application that allow users to navigate through photos taken in other stores around the world. The photos are pre-selected using the web manager app by the community manager team.
Impact and results
The project was developed in three months using Adobe AIR technology. Currently there are three devices running in Rotterdam, London and Bologna and another 8 devices are expecting to be installed. The photos shared by the users are very popular who visit the company Facebook page to find theirself. There have been over 7000 photos uploaded with an average of 24 photos per day.
- Device construction
- Front + Back-End development
- Content creation
- UX/UI design collaboration